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Omslag van "Principles of Marketing, 19th edition" door Kotler, Armstrong en Balasubramanian, met daarop een spiraalvormige schelp in de branding.

MyLab Marketing for Kotler, Principles of Marketing, 19th Global edition

ISBN: 9781292449388

  • Edition: 19
  • Publishing year: 2023
€ 59,90
Tax included
* Depending on your purchase, delivery times may vary: Print books (including print books with MyLab code) will be delivered within 3 to 10 business days - Digital products within a few hours.

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

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