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MyLab Marketing for Kotler, Principles of Marketing, 19th Global edition

MyLab Marketing for Kotler, Principles of Marketing, 19th Global edition

ISBN: 9781292449388

  • Edition: 19
  • Publishing year: 2023
€ 59,90
Tax included
* Depending on your purchase, delivery times may vary: Print books (including print books with MyLab code) will be delivered within 3 to 10 business days - Digital products within a few hours.

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

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