product title: Entrepreneurship: Successfully Launching New Ventures, Global Edition, 6th edition

Format types

eTextbook = A standalone digital replacement of a print textbook. You have 3 access durations to choose from to best suit your course. (180 day/12 month/5 years). Does not include access to the MyLab platform.

For courses in entrepreneurship.

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

New to this edition

• Thoroughly revised chapter content reflects the latest firms and trends in entrepreneurship. The text begins with strong chapters containing the most up-to-date information on opportunity recognition and feasibility analysis, and key activities when investigating a new business idea.
• Barringer/Ireland Business Model Template provides a sound template through which students can articulate the business model for their proposed firm.
• Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.
• Student Entrepreneurs' Insights at the bottom of every opening profile are interviews with the featured entrepreneurs.
• What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success boxes throughout the text alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been unsuccessful in the past.
• You Be the VC features at the end of each chapter give students a chance to pitch funding for hypothetical business ventures, exercising their knowledge and sparking classroom discussion.
• End-of-chapter Cases relate major chapter concepts to real business cases.
• References to real academic journals on the subject have been thoroughly analysed and added into the text.