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Omslag van "Marketing: An Introduction, 15th edition" van Armstrong en Kotler met Opresnik, met daarop een doolfhof waar een rode pijl doorheen loopt.

Marketing: An Introduction, Global Edition, 15th edition (eTextbook)

ISBN: 9781292472614

€ 38,10
Inclusief btw
* Afhankelijk van uw aankoop kunnen levertijden variëren: Printboeken (inclusief printboeken + MyLab code) worden tussen 3 en 10 werkdagen geleverd – Digitale producten binnen enkele uren.

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

Access details

  • Instant 6-month, 12-month or 5-year access fulfilled by Pearson
  • Offline and online access via mobile app
  • NB does NOT include access to MyLab/Mastering

Features

  • Intuitive search and audiobook*
  • Videos, quizzes and interactives
  • Translate text into 100+ languages
  • Create notes and flashcards
  • AI-powered support*

 

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