product title: Fundamentals of Management, Global Edition, 11th Edition

Format types

MyLab with eText = Access to the blended learning platform, merging digital content with complementary homework, tutorials, and assessments. Includes the accompanying eText.

MyLab without eText = Access to the blended learning platform, merging digital content with complementary homework, tutorials, and assessments. NO access to the eText.

For undergraduate principles of marketing courses

Everything students need to know to develop their 'management sense' and be successful.

Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't - with the ultimate goal to help students be successful in their careers.

New to this edition

• Bust This Myth chapter openers grab students' attention by introducing common myths that they may have about management. These myths are then debunked, helping individuals to better understand and develop their own management sense.
• With Experiential Exercises, students benefit from hands-on learning by collaborating with other students to complete relevant management tasks. All Experiential Exercises in the 11th Edition are new.
• Content covers current issues in organisational culture, anti-globalisation, stumbling blocks to creativity, revision bias, crisis planning, digital tools as strategic weapons, managing disruptive innovation, remote work, multicultural brokers, inclusion, generational differences in the workplace, emotions and communication, alternate reality, toxic bosses, having civil conversations in the workplace, and workplace design.
• A new module on entrepreneurship reflects the recent growth in entrepreneurial ventures, helping students to understand trends happening in the real world. This text tackles tough issues such as globalisation/anti-globalisation, having civil conversations, anti-bias, and ethical dilemmas - giving students an accurate depiction of the business environment today.
• 3 End-of-Chapter Application Cases per chapter feature real companies and real situations involving managers, management, and organisations. To help students apply management concepts to the real world, cases ask students to assess a situation and answer questions about 'how,' 'why' and 'what would [they] do?' Fifty-eight percent of all cases in the text are new and cover a variety of companies including WalMart, Intel, and NCAA Basketball.
• Several new examples throughout include Facebook's public scrutiny over what it was doing and not doing to protect its community of users, BMW's sustainability actions, digital currency use in Sweden, European 'zombie' companies, Hootsuite's culture, the global cashew industry, Fox Sports World Cup advertising challenge, the organisational redesign at The Wall Street Journal, and many others.
• A new Employability Skills Matrix at the end of Chapter 1 provides students with a visual guide to features that support the development of skills employers are looking for in today's business graduates. This helps students see from the start of the semester the relevance of the course to their career goals.
• Employability skills are presented throughout the book. Each chapter is loaded with opportunities for students to use and work on the skills (e.g., critical thinking, communication, collaboration, knowledge application and analysis, and social responsibility) they'll need to be successful in the twenty-first century workplace.
• Making Ethical Decisions in Today's Workplace for Chapter 4 presents students with an ethical dilemma so they can practice their skills in ethical decision-making and critical decision-making. Sixty percent of these are new to the 11th Edition.