product title: Microeconomics, Global edition, 9th Edition

Microeconomics and its role in decision making and public policy

Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what’s going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The Ninth Edition, Global Edition, further illustrates microeconomics’ relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With Microeconomics, readers will be able to fully appreciate how a modern economy functions.

Format types

MyLab with eText = Access to the blended learning platform, merging digital content with complementary homework, tutorials, and assessments. Includes the accompanying eText.

MyLab without eText = Access to the blended learning platform, merging digital content with complementary homework, tutorials, and assessments. No access to the eText.

MyLab is an innovative online learning platform to support you in your educational journey. It offers a range of interactive and personalized resources tailored to various subjects, helping you to better understand and retain course material. 

Key benefits of MyLab include immediate feedback on assignments and quizzes, allowing you to learn from your mistakes in real-time. Additionally, the platform provides a wealth of practice exercises, tutorials, and multimedia resources that cater to different learning styles.

New To This Edition

• Examples. This text incorporates over 100 real-world examples into the flow of the text (rather than as segregated boxed features) to highlight the application of microeconomics to real managerial and public policy decisions. New and updated examples include:
• Taxicab markets that include the entry of 'ride-share' services like Uber and Lyft (Chapters 9 and 13).
• Tesla's new battery factory (its 'Gigafactory'), and how scale economies will reduce the cost of batteries for electric cars (Chapter 7).
• A merger policy (Chapter 10) and Auto Parts Cartel (Chapter 12).
• The pricing of this textbook (Chapters 1 and 12).
• Consumers' use of credit card debt (and apparent willingness to pay extremely high interest rates), and their decisions to join and use health clubs (Chapter 19).
• Chapter on behavioural economics incorporates findings from psychology into descriptions of how consumers and firms make decisions, so that students can see how real-world consumers and firms behave (Chapter 19).

Table of contents

• Part 1: INTRODUCTION: MARKETS AND PRICES
• 1. Preliminaries
• 2. The Basics of Supply and Demand
• Part 2: PRODUCERS, CONSUMRS, AND COMPETITIVE MARKETS
• 3. Consumer Behavior
• 4. Individual and Market Demand
• 5. Uncertainty and Consumer Behavior
• 6. Production
• 7. The Cost of Production
• 8. Profit Maximization and Competitive Supply
• 9. The Analysis of Competitive Markets
• Part 3: MARKET STRUCTURE AND COMPETITIVE STRATEGY
• 10. Market Power: Monopoly and Monopsony
• 11. Pricing with Market Power
• 12. Monopolistic Competition and Oligopoly
• 13. Game Theory and Competitive Strategy
• 14. Markets for Factor Inputs
• 15. Investment, Time, and Capital Markets
• Part 4: INFORMATION, MARKET FAILURE, AND THE ROLE OF GOVERNMENT
• 16. General Equilibrium and Economic Efficiency
• 17. Markets with Asymmetric Information
• 18. Externalities and Public Goods
• 19. Behavioral Economics
• Appendix: The Basics of Regression
• Answers to Selected Exercises