product title: E-commerce 2023-2024: business, technology, society, Global Edition, 18th edition

The most up-to-date, comprehensive overview of e-commerce today

E-commerce 2023–2024: business. technology. society. is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta^®, TikTok^®, Netflix^®, YouTube^®, Walmart^®, and Amazon^® illustrate how e-commerce is altering business practices and changing the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, and tables updated through September 2022.

Format types

eTextbook = A standalone digital replacement of a print textbook. You have 3 access durations to choose from to best suit your course. (180 day/12 month/5 years). Does not include access to the MyLab platform.

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New and updated features of this title

• UPDATED: Reflects the continued impact of the Covid-19 pandemic on the Internet and e-commerce.
• NEW: Opening, Closing and “Insight on” cases are all new or updated and feature current challenges facing real companies.
• UPDATED: The latest in e-commerce marketing coverage includes social marketing; the use of influencers, TikTok and IG; omnichannel marketing strategies; AI and big data in advertising; contextual advertising; first-party tracking and more.
• EXPANDED: Coverage of security and privacy issues includes new privacy initiatives, such as Apple ITP and ATT, and Google Privacy Sandbox. Major security issues covered include software supply chain attacks, ransomware, cybercurrency hacks, data breaches and software vulnerabilities.
• UPDATED: Coverage of e-commerce topics in the news includes the metaverse, Web3, blockchain technologies, the impact of IoT on e-commerce and supply chains, QUIC protocol, new Internet access technologies, 5G, digitally native D2C companies, fintech and more.
• NEW: Litigation, regulation and legislation coverage includes efforts to control BigTech; the impact of ESG (environmental, social and governance); sustainability movements (e.g., ecommerce and circular economy); web scraping as a copyright issue; and updating the Digital Millennial Copyright Act.

Table of contents

• PART I: INTRODUCTION TO E-COMMERCE
• The Revolution is Just Beginning
• E-commerce Business Models and Concepts
• PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
• E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
• Building an E-commerce Presence: Websites, Mobile Sites, and Apps
• E-commerce Security and Payment Systems
• PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
• E-commerce Marketing and Advertising Concepts
• Social, Mobile, and Local Marketing
• Ethical, Social, and Political Issues in E-commerce
• PART VI: E-COMMERCE IN ACTION
• Online Retail and Services
• Online Content and Media
• Social Networks, Auctions, and Portals
• B2B E-commerce: Supply Chain Management and Collaborative Commerce
• Index