
product title: Business Intelligence, Analytics, Data Science, and AI, Global Edition, 5th edition
ISBN: 9781292745732
- Normale prijs
- € 38,10
Format types
eTextbook = A standalone digital replacement of a print textbook. You have 3 access durations to choose from to best suit your course. (180 day/12 month/5 years). Does not include access to the Mastering platform.
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.
The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”
Key features
- Prepares tomorrow's managers for roles in decision support systems, business intelligence (BI) and analytics, emphasising methods, software and the role of Artificial Intelligence (AI).
- Opening vignettes and application cases present BI problems and solutions, apply specific techniques or models, and illustrate how organisations use analytics and AI technology effectively.
- Real-world cases and examples demonstrate capabilities, costs and justifications of BI.
- Boxed features call out key technology; colour charts, graphs and figures illustrate data and processes.
- Chapter highlights, key terms, exercises, section review questions and Internet assignments provide hands-on practice.
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