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Omslag van "Business Intelligence, Analytics, Data Science, and AI, 5th edition" door Sharda, Delen en Turban, met daarop een stroomdaigram tegen een transparant blauwe achtergrond.

Business Intelligence, Analytics, Data Science, and AI, Global Edition, 5th edition

ISBN: 9781292745732

€ 38,10
Inclusief btw
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Format types

eTextbook = A standalone digital replacement of a print textbook. You have 3 access durations to choose from to best suit your course. (180 day/12 month/5 years). Does not include access to the Mastering platform.

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”

 

Key features

  • Prepares tomorrow's managers for roles in decision support systems, business intelligence (BI) and analytics, emphasising methods, software and the role of Artificial Intelligence (AI).
  • Opening vignettes and application cases present BI problems and solutions, apply specific techniques or models, and illustrate how organisations use analytics and AI technology effectively.
  • Real-world cases and examples demonstrate capabilities, costs and justifications of BI.
  • Boxed features call out key technology; colour charts, graphs and figures illustrate data and processes.
  • Chapter highlights, key terms, exercises, section review questions and Internet assignments provide hands-on practice.