product title: Business Intelligence, Analytics, Data Science, and AI, Global Edition, 5th edition (eTextbook)

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”

Access details

• Instant 6-month, 12-month or 5-year access fulfilled by Pearson
• Offline and online access via mobile app
• NB does NOT include access to MyLab/Mastering

Features

• Add notes and highlights
• Search by keyword or page
• Stay organised with all your Pearson eTexts in one place