product title: Export planning, 2e editie

Format types

MyLab with eText 2 years access = Access to the blended learning platform, merging digital content with complementary homework, tutorials, and assessments. Includes the accompanying eText.

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When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan.

Export Planning will enable readers to:
- systematically select and plan entries into new international markets;
- assemble a sound line of reasoning from strategy to implementation;
- enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance.

Export Planning describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experiences.

This 2nd edition includes a new chapter on how to implement the export transaction with detailed aspects of logistics shipping/documentation, customs clearance and financial insurance/payment.

This resource is intended for bachelor and graduate students at business schools and universities. It is also useful for anyone who wants to know more about export planning, international marketing and international market development.

Table of contents

Export Planning Part I
H1 Introduction export planning
H2 Internal and external analysis
H3 Business strategy and internationalization

Export Planning Part II
H4 Country analysis and selection
H5 Value chain and supply chain setup
H6 Export market strategy and entry options

Export Planning Part III
H7 Marketing mix and competitive positioning
H8 Logistics and organization
H9 Financial plan and legal issues

Export Planning Part IV
H10 Milestones and implementation
Creating milestones, identifying critical success factors, CRM - and SCM - implementation
H11 Finance, Logistics, and Customs aspects of the export transaction
Chapter on export transaction process, financial handling, logistics organisation and customs clearance.