product title: Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9th edition

Format types

Revel = Access to the learning platform. Integrated within the narrative, theory and concepts are brought to life through interactives and videos.

eTextbook = A standalone digital replacement of a print textbook. You have 3 access durations to choose from to best suit your course. (180 day/12 month/5 years). Does not include access to the MyLab platform.

What is Revel?

Dynamic content designed for the way today's students read, think, and learn

Integrated within the narrative, theory and concepts are brought to life through interactives and videos created to empower students to engage with concepts, and take an active role in learning. Revel's media interactives have been designed to be completed quickly, and videos are brief, so students stay focused and on task.

Revel's quizzing, integrated throughout as well as at the end of each module, provides students opportunities to check their understanding at regular intervals before moving on.

Revel's writing functionality, available in select courses, enables educators to integrate writing - among the best ways to foster and assess critical thinking - into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.

Highlighting, note taking, and a glossary let students customise their reading and studying experience. Instructors can add notes for students too, including reminders or study tips.

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

New and updated features of this title

• NEW and UPDATED: Opening vignettes and cases, examples, and end-of-chapter cases provide real scenarios that keep the narrative up-to-date and relevant. Featuring the Country Music Awards, Bass Pro Shops, Luminosity, etc., they also help students conceptually understand chapter components and larger, more general marketing issues.
• UPDATED: Discussion of the latest marketing practices and trends, including an increased focus on social media, digital media, mobile marketing, and international marketing, ensure students are in-the-know about the most current marketing communication principles, issues and industry practices.
• NEW: Significant new advertisements have been added as a result of the authors' interactions with advertising agencies.