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Marketing Management, 5th edition (eTextbook)

Marketing Management, 5th edition (eTextbook)

ISBN: 9781292741635

€ 38,10
Inclusief btw
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The undisputed global bestseller in marketing management, now in a practical eTextbook format

Marketing Management, 5th European edition, is the encyclopaedia of marketing and ideal support for undergraduate and postgraduate Marketing Management students. It helps you get an in-depth understanding of European and global perspectives on marketing.

A text blending academic and practitioner material, this all-in-one eTextbook offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.

Access details

  • Instant 6-month, 12-month or 5-year access fulfilled by Pearson
  • Offline and online access via mobile app
  • NB does NOT include access to MyLab/Mastering

Features

  • Intuitive search and audiobook*
  • Videos, quizzes and interactives
  • Translate text into 100+ languages
  • Create notes and flashcards
  • AI-powered support*

 

*Available for some titles