< Terug
Marketing Management, Global Edition, 16th edition

product title: Marketing Management, Global Edition, 16th edition

ISBN: 9781292404813

Normale prijs
€ 92,60
Inclusief btw
* Afhankelijk van uw aankoop kunnen levertijden variëren: Printboeken (inclusief printboeken + MyLab code) worden tussen 3 en 10 werkdagen geleverd – Digitale producten binnen enkele uren.

tart thinking like a marketer with the gold-standard text for today's Marketing Management.

Marketing Management, 16th edition is the latest version of this landmark text, offering a great insight into the latest theories and practices in the marketing environment.

The book offers an extensive analysis of building and managing successful marketing campaigns, focusing on the decisions Managers face in alignment with company objectives.

Its reader-friendly content, universal practice applications, and reflection of recent developments make this book a must-have that will arm you with the knowledge and tools necessary for a successful career in the field.