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Omslag van "Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 17th edition" van David, David en David, met een cirkelvormig doolof met een blauwe pijl erdoorheen tegen een witte achtergrond.

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 17th edition (eTextbook)

ISBN: 9781292745640

€ 38,10
Inclusief btw
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A practical, skills-oriented approach to strategic management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach, Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability — one of the reasons it is adopted at more than 500 colleges and universities worldwide.

Thoroughly updated and revised with current research and examples,the 17th Edition helps students and managers effectivelyformulate and implement a strategic plan that can lead to a sustainablecompetitive advantage for any type of business.

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  • Instant 6-month, 12-month or 5-year access fulfilled by Pearson
  • Offline and online access via mobile app
  • NB does NOT include access to MyLab/Mastering

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