product title: Marketing an introduction 14th edition

An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value - creating it and capturing it - drives effective marketing strategies.

The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Would you like to use the power of MyManagementLab to accelerate your learning? Please note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. The duration of access to MasteringChemistry is set by your instructor for your specific unit of study. You need both an access code and a course ID to access MyMarketingLab.