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Omslag van "Marketing: An Introduction, 15th edition" van Armstrong en Kotler met Opresnik, met daarop een doolfhof waar een rode pijl doorheen loopt.

Marketing: An Introduction, Global Edition, 15th edition (eTextbook)

ISBN: 9781292472614

€ 38,10
Tax included
* Depending on your purchase, delivery times may vary: Print books (including print books with MyLab code) will be delivered within 3 to 10 business days - Digital products within a few hours.

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

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  • Instant 6-month, 12-month or 5-year access fulfilled by Pearson
  • Offline and online access via mobile app
  • NB does NOT include access to MyLab/Mastering

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