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Marketing Management, Global Edition, 16th edition (eTextbook)

Marketing Management, Global Edition, 16th edition (eTextbook)

ISBN: 9781292472775

€ 38,10
Tax included
* Depending on your purchase, delivery times may vary: Print books (including print books with MyLab code) will be delivered within 3 to 10 business days - Digital products within a few hours.

Start thinking like a marketer with the gold-standard text for today's Marketing Management.

Marketing Management, 16th edition is the latest version of this landmark text, offering a great insight into the latest theories and practices in the marketing environment.

The book offers an extensive analysis of building and managing successful marketing campaigns, focusing on the decisions Managers face in alignment with company objectives.

Its reader-friendly content, universal practice applications, and reflection of recent developments make this book a must-have that will arm you with the knowledge and tools necessary for a successful career in the field.

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  • Instant 6-month, 12-month or 5-year access fulfilled by Pearson
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