product title: MyLab Marketing for Kotler, Principles of Marketing, 19th Global edition
- Edition: 19
- Publishing year: 2023
- Regular price
- € 59,90
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
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