product title: Microeconomics, Global Edition 9th edition

Use microeconomics to analyze and resolve real-world policy and business problems

Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students' intuition through Solved Problems. The text places emphasis on modern theories that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use these theories to solve business problems and analyze policy.

The 9th Edition, Global Edition, has been substantially updated with new or revised examples, applications and problems so students can see how real-world decisions being made in today's firms and policy debates.

Format types

MyLab with eText = Access to the blended learning platform, merging digital content with complementary homework, tutorials, and assessments. Includes the accompanying eText.

MyLab is an innovative online learning platform to support you in your educational journey. It offers a range of interactive and personalized resources tailored to various subjects, helping you to better understand and retain course material. 

Key benefits of MyLab include immediate feedback on assignments and quizzes, allowing you to learn from your mistakes in real-time. Additionally, the platform provides a wealth of practice exercises, tutorials, and multimedia resources that cater to different learning styles.

New and updated features of this title

Coverage of the latest economic events keeps students in the know

• NEW and UPDATED: Every chapter has been extensively rewritten to make it easier to read and contains new and updated material. Topics include government policies, international climate agreements, income tax and more.
• UPDATED: Real-World Examples use real people, companies, and data to illustrate microeconomic theory.

Applications helps students review and apply concepts

• NEW and UPDATED: 142 Challenges present information and a series of questions about important, current real-world issues.
• NEW and REVISED: Solved Problems provide students with a step-by-step model for working out qualitative and quantitative problems.

Hands-on practice lets students check their understanding

• NEW and UPDATED: End-of-Chapter Questions draw from real-life events and issues from newspapers, journal articles and other sources.
• NEW: This edition contains 5 new features: Common Confusion, Thinking Critically About a Current Event, Interactive Figures, Spreadsheet Exercises, and Review Questions.

Table of contents

1. Introduction
2. Supply and Demand
3. Applying the Supply-and-Demand Model
4. Consumer Choice
5. Applying Consumer Theory
6. Firms and Production
7. Costs
8. Competitive Firms and Markets
9. Applying the Competitive Model
10. General Equilibrium and Economic Welfare
11. Monopoly
12. Pricing and Advertising
13. Oligopoly and Monopolistic Competition
14. Game Theory
15. Factor Markets
16. Interest Rates, Investments, and Capital Markets
17. Uncertainty
18. Externalities, Open-Access, and Public Goods
19. Asymmetric Information
20. Contracts and Moral Hazards