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Omslag van "Principles of Marketing, 19th edition" door Kotler, Armstrong en Balasubramanian, met daarop een spiraalvormige schelp in de branding.

Principles of Marketing, Global Edition, 19th edition (eTextbook)

ISBN: 9781292740836

€ 38,10
Tax included
* Depending on your purchase, delivery times may vary: Print books (including print books with MyLab code) will be delivered within 3 to 10 business days - Digital products within a few hours.

Encourage your students' learning of how to create customer value in a fast-changing, increasingly digital and social marketplace.

Principles of Marketing, 19th edition shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the fundamentals of marketing within an innovative customer-value framework.

The most recent edition has been revised to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations and experiences.

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