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Omslag van "Integrated Advertising, Promotion, and Marketing Communications, 9th edition" door Chow en Baack, met daarop drie pijlen die midden in een doel steken.

Revel for Integrated Advertising, Promotion, and Marketing Communications, 9th Global edition

ISBN: 9781292421292

  • Edition: 9
  • Publishing year: 2023
€ 59,90
Tax included
* Depending on your purchase, delivery times may vary: Print books (including print books with MyLab code) will be delivered within 3 to 10 business days - Digital products within a few hours.

For courses in advertising.

A study of integrated marketing communications taught through real-life application.

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.